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Features of Salesforce Pardot

Native conversational marketing capability now part of Salesforce Pardot’s award-winning B2B Marketing Automation suite. All running on the World’s #1 CRM.

Engagement Studio

Engagement Studio is Pardot’s declarative drip campaign builder. Comprised of actions, triggers rules and stops, the Engagement Studio canvas is used to create conditional marketing based on prospect behavior or to deliver timely

B2B Marketing Analytics

Harness the power of Data Visualization and Business Intelligence using B2B Marketing Analytics within Tableau CRM / Analytics Studio. B2BMA comes with most new Pardot tiers, but must be installed separately.

Connected Campaigns

Aligning Pardot to Salesforce Campaigns is the future of the product, as a prerequisite to most advanced Pardot marketing automation features, as well as a prerequisite to use tools like B2B Marketing Analytics.

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