Engagement Studio is Pardot’s declarative drip campaign builder. Comprised of actions, triggers rules and stops, the Engagement Studio canvas is used to create conditional marketing based on prospect behavior or to deliver timely
Harness the power of Data Visualization and Business Intelligence using B2B Marketing Analytics within Tableau CRM / Analytics Studio. B2BMA comes with most new Pardot tiers, but must be installed separately.
Aligning Pardot to Salesforce Campaigns is the future of the product, as a prerequisite to most advanced Pardot marketing automation features, as well as a prerequisite to use tools like B2B Marketing Analytics.